If you haven't already heard you will be hearing more about 'stress sweating' otherwise called psychological sweating. As the name implies, this is a sweating response to anxiety, emotion and /or pain. Large antiperspirant manufacturers are beginning to talk about stress sweating as they introduce products in attempts to carve out a new niche in the antiperspirant / deodorant marketplace.
The bad odor story starts here. These lipids and proteins get digested by skin surface bacteria which result in smelly by-products. That being said, in and of itself, the apocrine sweat is odorless. The cause of the odor is the residing microscopic creatures we call bacteria. As such, a stress sweat antiperspirant may not be necessary under good hygiene practices. It depends on your so-called bacterial load - if your skin surface has a lot of bacteria your will be prone to malodorous sweat. Less so, if you have fewer bacteria or a light bacterial load.
Check out the promo videos below - lots of hype. Is a new legitimate market being created? Or, is this just a lot of baloney? Any thoughts?
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